Week 4- Input and Output

This weeks lecture was on input and output. Expanding more each day, it is my firm belief that the fashion industry will begin to focus more and more on the relationship between both input and output. Before in the fashion industry there was no input. The fans of a certain look, say Anni Sui Spring 2012's 1940's inspired look, could never tell the fashion magazine they subscribe to that they like or don't like the look.

Running with this example, now with more input choices readers have, they can send vogue pictures they took on their take of the runway looks. Also, they can make a response video or 'funkbeat' infused audio response (as was our lab assignment this week). Likewise fashion magazines can and have become better with their output. Vogue.com now lets viewers see 3-5 second videos of each outfit as it was worn by each model, with a 'move-it' feature. Also, Marc Jacobs, live streams his runway shows live on his website.

Concluding, I was very intersected in how retail is adopting a new form of output, QR codes. Come to think of it, I am beginning to see these maze-like pictures in more and more stores. The fashion industry is famous for it's visual ads. QR Codes will change how we though of ads.Before they were unavoidable and with this new technology for the first time the fashion industry would have people actively seeking to be advertised too.